What Makes a Website Feel Premium? It’s Usually Not More Design

Sooner or later, every design review reaches the same moment. Someone leans back, studies the screen, and says, “I like it.” Or, more often, “I don’t love it.” Everyone nods, the meeting moves on, and nobody can say exactly what was decided. That’s what happens when design feedback runs on preference. Taste is personal, so […]

Most identity projects stall on the same sentence: “I just don’t like green.” Someone in the room has a favorite color, a typeface they noticed on a competitor’s truck, or a logo sketched on a napkin years ago, and the conversation drifts toward what the owner likes instead of what the brand needs to say. […]

More and more people meet your business through an AI assistant before they ever see your homepage. They ask a question, read a short summary, and arrive (if they arrive at all) with an opinion already formed. Somewhere in that exchange, a machine read your website, decided what it meant, and described you in its […]

Remembering Philip B. Meggs in the Age of AI There are teachers who instruct, and then there are teachers who reorder the way you see. Philip B. Meggs was the second kind. He didn’t just teach me what to look at. He taught me how to look, and I’ve been looking that way ever since. […]

You’re in a busy market. People rush past. Hawkers shout for attention. Amid the chaos, something catches your eye—not a face, but a familiar hairstyle, jacket, or walk. You recognize them instantly. That’s visual consistency. Brands need the same kind of recognition. Whether it’s your website, social media, packaging, in-store signage, app, or emails—your brand […]

Has your business hit the wall? Done everything, but still no change in results? The product/service is top-quality, but still, customers never return?  Stop where you are. Shift your focus from the product/service to your brand experience. For this, you need to go back and rework your brand strategy.  A brand strategy defines the personality […]

Ever notice a strange symptom and brush it off? Once, twice, maybe even three times? Then suddenly, you’re facing a serious health issue. Brands work the same way. Your brand whispers before it shouts. A dip in engagement. A sudden drop in website traffic. Customers forgetting your name. These are not random occurrences—they’re red flags. […]

Does your brand have swag? Today, we’re going to discuss how custom branded merchandise can elevate your brand. Whether you’re a startup carving out your niche or a seasoned business reinforcing your presence, custom swag is an invaluable tool in your marketing strategy. These tangible representations of your brand not only promote your business but […]

Influencer marketing has become a vital strategy for brands looking to connect with audiences in meaningful ways. With many platforms available, finding the right one for your needs can be a game-changer. Here are some top influencer marketing platforms to explore: For a deeper dive into the best influencer marketing platforms available, check out the […]

What we have started to witness this year is a fundamental shift in responsibilities and a transfer of design control from designers to a complex network of algorithms, automated tools, and business stakeholders.

Much like late-stage capitalism, late-stage UX is characterized by its market saturation, heavy focus on financial growth, commoditization, automation, and increased financialization.

This is certainly a cause for celebration for all foodies and wine aficionados. We are pleased to announce the launch of LoCo Eats! An Annual Benefit Celebration of Food & Wine!

In this era of digital dominance, a well-crafted press release has the power to shape perception, engage audiences, and drive traffic to your website.

What an honor and privilege it is to be selected for a second time as one of the best branding agencies in California by DesignRush.

We’re excited to announce that 829 DESIGN has been ranked as one of the top-rated web design companies in California for offering high-quality web design and development services at DesignRush. We’re so honored to be included in this exclusive group.

We are on the cusp of 2020 and what an iconic year this will be! The awesome and amazing folks at UX Design have spent tons of hours curating and sharing 2,411 links with 358,917 designers around the globe, and have come to identify a few of the trends our industry has been chatting about.

We are thrilled to be named one of the best qualified branding agencies in Roseville, CA. Branding is one of our specialities and something we live and breathe at 829 DESIGN.

We have discussed branding quite a bit on our journal because it is the major touchpoint through which customers find you and keep finding you. It is your calling card in the business world. Many in the industry have been wondering where the logo will be going next. We might be looking at the beginning wave.

In a piece written by Tom Roach, he discusses the difference between distinctiveness and differentiation. While these two words might sound like the same exact thing, he discusses them as two separate schools of thought as it applies to marketing and branding.

Now we all know that colors effect moods and emotions. They can trigger certain feelings when people encounter them. This makes it very important when selecting the right color or colors to go into your logo and identity.

This is a big one. It is the key into why you are or aren't being successful. How do you motivate or influence customer buying behavior? It has to do with how they interact with your brand or product.

What we designers love about the rain is that it comes with a great rainbow. So thats what we decided to discuss in this journal.

There are a few areas in which a business needs to grow, not just in their pocketbook. The three sides of this triangle are financial growth, customer related growth, and brand awareness.

You may already have a website for your business. Or perhaps you‘re here because you‘re in the planning stages and need some extra tips? Either way, this is something everyone should consider when building a site for their business