The art of crafting an unforgettable brand experience starts with strategic insight. We started with brand strategy workshops with Tim and the TRICO team to shape the brand story—figuring out who they are, who their ideal customers are, and how they all fit together in the brand ecosystem.

Identifying the needs of the TRICO customer base was pivotal in creating meaningful brand touchpoints. Through various exercises, we got to know the TRICO customer and matched their needs with the values and identity of the brand, ultimately leading us to positioning TRICO as the gold standard in residential painting services—setting them apart in an overly saturated industry and showcasing their true essence.

We wanted for each logo option to embody the three core brand attributes: modern, bold, and clean. While all presented options were suitable for the brand, the final choice hinged on the design style Tim and the TRICO team envisioned as the primary focus. Ultimately, they were drawn back time and again to the golden split-inspired wordmark, ensuring not only a visually striking design but also the proper pronunciation of the company name.

Following the successful launch of TRICO PAINTING’s new website, our digital marketing teams kicked into high gear, producing remarkable outcomes. Through targeted SEO strategies and ongoing optimization efforts, TRICO PAINTING’s online presence skyrocketed. Their website climbed the ranks on Google, capturing top positions for numerous industry-relevant keywords, totaling an impressive 6,854.

We also saw a steady increase in their Domain Authority (DA) further solidifying their online authority. These achievements translated into increased visibility and brand recognition, driving sustained growth in organic traffic and goal completions.