Ahh... Greenery! You can almost smell the freshness; so uplifting. It's Pantone's new Color of the Year for 2017. Just like the first days of Spring, Greenery is symbolic of new beginnings. It's a fresh, bright green that evokes nature, hope and fresh beginnings.
Leatrice Eiseman, the executive director of the Pantone Color Institute, states that "greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose." It reminds us of bamboo or green smoothies, plants in our garden and it certainly makes us cogitate on bright ideas for the new year.
What is the color of the year?
The Pantone Color Institute is the global authority on color. Each year, they assemble a panel of industry professionals to select a color of the year. This panel examines influencers from the design world — graphic design, textile, digital, fashion, etc. — and study what's been happening in the arts & entertainment fields, popular travel destinations, pop culture, and socio-economic conditions. The color of the year is a choice proposed to capture the mood of our times. And for those of us who are in the design world, it's a guide that may influence design projects of all kinds, from print to web and everything in between.
What does this mean to your business?
Now may be a good time to reconsider your brand colors. Whether Greenery is a choice color for your business or not, every so often, it's a good idea to review your brand and consider a fresh approach. For example, Greenery would be a popular choice for food or spa companies. Brands that want to express strong environmental characteristics will also use colors like Greenery. On the contrary, it would be a more modern and bold choice for traditional corporate businesses — industries like financial or insurance type services — who quite often use hues of blues (say that 10x fast!). For those who work in those sectors and are looking to stand out, without losing any meaningful perceptions like trust or significance, Greenery would be a great choice for the new year.
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