Have you noticed something different about us lately? We have been undergoing a brilliant rebrand this summer to better align our name with the scope of services we now provide. As brand specialists, what better way to illustrate this than with the transformation of our own brand.
Since the launch, we've been getting a lot of questions about the meaning behind the name, and curiosity about why we named it 'Bauhaus Redefined.' To understand this, let's take a peek to the past for insight.
Bauhaus in Design History
Since the beginning of the 20th century, there has been no other style in design and architecture that has dramatically influenced the modern style quite like the Bauhaus movement – both in the classical modern and avant-garde styles. In fact, we can still see its resonance effectively in today's contemporary culture, which continues to inspire artists, architects and designers around the globe to fill the Bauhaus belief of "less is more" with new life and purpose.
In 1919, the German architect Walter Gropius founded Bauhaus as a school of arts in Weimar. It turned out to become one of the most significant schools for design and architecture of all times. His concept of combining of a variety of arts – architecture, sculpture and painting – with crafts and engineering lead the way to create a visionary and utopian craft guild that would combine beauty with usefulness.
The Bauhaus existed from 1919 to 1933 and today is still considered to be the genesis of the avant-guard of classical modern style as seen in all industries where artists, architects and designers define their craft.
For many of us, the Bauhaus is an ideology and a conviction, it's wasn't just a school of arts and architecture. Today, designers and artists alike experiment with new materials and forms to push the limits of contemporary design in our culture to create online experiences.
In modern culture, brands must become a digital experience. Consumers want to know your story behind your brand to feel connected in a world full of digital dominance. At 829 DESIGN, our vision is to convey this sphere of the Bauhaus culture from the past, which still sets trends today, in such a way to create an exceptional digital experience for our clients. Our core competencies of creating brand experiences and creating sustainable brand identities is based on many years of experience with proven strategic processes in place.
A Nod to the Past
Admittedly, our old logo was outdated, a bit antiquated and obsolete when compared and contrasted to the more contemporary styles of design today. We used the traditional De Stijl font for '829 Design' along with those primary colors so typically seen in many original Bauhaus creations of the early 20th century. Piet Mondrian comes to mind when you look at our old logo, even though his style was more neoplasticism in form and function.
For the love of all things Bauhaus, it was time we brought our early 20th century inspired identity back in vogue with a fresh, modern and contemporary aesthetic. We just love it!
Let us know what you think! Comments and feedback are encouraged and welcomed.
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View our gallery of work, and let's create some awesomeness.