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Keep in mind that the meanings and feelings brought on by colors often overlap and contradict. It is all in the execution of the usage. This is why its important to consult a designer near you ;)
This is a color of passion. It can also also drive response and create action with its fiery warm tone. It communicates power, strength, and determination. There is a romantic and steamy side while also eliciting feelings of youthful playfulness.
This is a vibrant and rich color that often inspires creativity. Energetic vibes with the freshness of yellow while not straying all the way into the power of red. In this way, it is truly the color of change - positive change. It is balanced, often being associated with wealth, success, and high society. Orange can be incredibly vivid while also being soft and natural.
She is the happiest of all the rainbow. The color of the sun itself, spreading positivity and optimism. It can be very warm, it is good to use for relationships and friendship. Feels clear and light. But beware, this color can also feel confusing and overbearing. It can catch the eye but then might not let you go again. People can find this color to be chaotic and annoying.
Fresh, organic, natural, growth…all words that align themselves with this royal and rich color. Green has been rightly claimed by the natural world, giving the feeling of wholesome energy and fertility. Like yellow, there is a darkness that can make you feel jealous, sickly, and envious. But when used correctly, this is an honest and gorgeous color. Green has been used to stimulate hunger, sooth emotions, and make one feel strong and inspired. Green is a very well rounded color.
This is probably the most social color, stirring feelings of interaction and relaxation. Blue historically makes viewers feel serene and peaceful while also inspiring creativity and authority. It is also a cold color if you’re not careful. Trustworthiness won’t be lost is you chose to use blue.
Probably the most royal out of all the colors. This is historically rooted because purple was a notoriously hard pigment to obtain. Purple is dignified, powerful, and mysterious. Also closely associated to magic and fantasy. It is firmly etherial and powerful. Rich and regal, perfect for any brand wishing to become prominent in the eyes of the consumer.
Historically paired with purity and innocence, white is an excellent color to communicate serenity and goodness. It is a color of light and positivity. Probably best to be used with minimalist and simple branding.
It goes without saying that this is a color of darkness. If purple was mysterious, this color is doubly so. Black isn’t always negative, but you have to be cautious when incorporating it. Black is strong and elegant, power and elusive. It is moody to be sure.
Practical and timeless, it is a good halfway neutral color. It makes people feel comfortable and safe while being strong and stable. Be aware that it may appear moody and hopeless